Brand Identity, Packaging Design,
Brand&Communication Strategy
Dramatizon makeup
Brand Personality
true | True to color, true to its customers, true to its principles. Honest.
emotional | And proud of it. Dramatizon is a makeup brand that paints emotions, that celebrates drama and all its queens.
expressive/creative | Emotion is not to be kept bottled up, emotion makes us beautifully human. Dramatizon is expressive and encourages others to express themselves, thereby infusing their creativity (with both inspiration and literal, colorful means for them to show it all).
The Brand Belief
Dramatizon believes that everyone has a bit of drama inside.
A bit of eccentricity. A lot of color. A whole bunch of joy, love, passion, rage, and more love, and more passion, and a strong need for personal expression.
www.dramatizon.com
Models: Paris Al-Atraqchi, Nina, Alina Zemscova
Photographers: Isadora Bravo, Garrett Holmes
Client /
Dramatizon, New York
Role /
Brand Stategy, Creative &
Art Direction
Year /
2018
