Brand identity

HAPPINESS IS WITHIN US

Sreca je u nama (Happiness is within us)

The brief was to create a logo for a life coach and art of living workshop “Happiness is within us” and to use posture that symbolizes happiness.


The idea
Happiness posture + butterfly + tree

The logo is a combination of asana that represents happiness presented through the symbols of butterfly and tree. The butterfly symbolizes change (metamorphosis), and in Japan is considered to represent one’s soul.

A tree symbolizes stability, longevity, and strength.

Energy vital points on the body are colored in gold: feet, palms, heart, third eye and point below navel.
 

Connection of mind, body, and soul is shown through these symbols.

www.draganajovanovic-bodysoul.com

Client / 

Dragana Jovanovic

 

Role / 

Brand Identity

 

Year / 

2013

Show More

© 2020 by Whitespace studio

  • Whitespace studio Instagram
  • Whitespace studio Facebook
  • Whitespace studio LinkedIn