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Brand identity


Sreca je u nama (Happiness is within us)

The brief was to create a logo for a life coach and art of living workshop “Happiness is within us” and to use posture that symbolizes happiness.

The idea
Happiness posture + butterfly + tree

The logo is a combination of asana that represents happiness presented through the symbols of butterfly and tree. The butterfly symbolizes change (metamorphosis), and in Japan is considered to represent one’s soul.

A tree symbolizes stability, longevity, and strength.

Energy vital points on the body are colored in gold: feet, palms, heart, third eye and point below navel.

Connection of mind, body, and soul is shown through these symbols.

Client / 

Dragana Jovanovic


Role / 

Brand Identity


Year / 


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