Brand identity
HAPPINESS IS WITHIN US
Sreca je u nama (Happiness is within us)
The brief was to create a logo for a life coach and art of living workshop “Happiness is within us” and to use posture that symbolizes happiness.
The idea
Happiness posture + butterfly + tree
The logo is a combination of asana that represents happiness presented through the symbols of butterfly and tree. The butterfly symbolizes change (metamorphosis), and in Japan is considered to represent one’s soul.
A tree symbolizes stability, longevity, and strength.
Energy vital points on the body are colored in gold: feet, palms, heart, third eye and point below navel.
Connection of mind, body, and soul is shown through these symbols.
www.draganajovanovic-bodysoul.com
Client /
Dragana Jovanovic
Role /
Brand Identity
Year /
2013
