Brand Strategy, Brand Identity, Logo Design
topIC
We were tasked with creating a brand identity for Tijana Bejatovic, a professional with a rich art history background and internal communications experience. We aimed to develop a visual representation that would showcase Tijana's expertise and passion, making her services appeal to a broader audience.
The colour palette we chose was based on colour psychology. It features vibrant colours that evoke creativity, clarity, and engagement—all essential qualities in internal communications. The colours were chosen deliberately to inspire confidence and connection.
The monogram 'T' we developed is distinctive with definitive lines yet also conveys a sense of fluidity, representing effective communication.
We applied the vibrant colour palette to various applications, from digital mediums to print, to create a cohesive visual identity that captures Topic's essence - the brilliance of past influences informing contemporary narrative power. The challenge we faced was developing a brand identity for Tijana Bejatovic, a professional with a rich art history background and extensive internal communications experience. The goal was to create a visual representation uniquely reflecting Tijana's expertise and passion, promoting her services to a broader audience.
https://topic.rs/talks/
Client /
Tijana Bejatovic
Role /
Brand Strategy, Brand Identity, Logo design
Year /
2023
