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Vizuelni Identitet, Strategija razvoja brenda,
Art direkcija

Sprau

Kreirali smo novi B2B brend Sprau, zajedno sa našim strateškim partnerima, 4Gaia, boutique agencija iz Kopenhagena iz Danske.

www.wearesprau.com

Cilj

Kreiranje potpuno nove B2B marke i vizuelnog identiteta u sektoru biljnih proizvoda (plant based).

Ponovno otkrivanje drevnog zaboravljene mahunarke Faba (široki pasulj ili pasulj Fava) u Finskoj, pionirskim procesom klijanja u cilju kvalitetnije ishrane ljudi i blagostanja planete.



Izazov
Komuniciranje klijanja (germination) i funkcionalne i emocionalne blagodati fabe - pasulja sa bogatim makro-mikro nutrijentima i najvišim sadržajem proteina među ostalim mahunarkama na severnoj hemisferi.

Rešenje
Sprau - značenje imena

Naglašavanje procesa klijanja (germination, sprouting) kao primarne energije prirode, iskre, varnice. Početne iskra koja budi potencijal i energiju zrna. 

Reason to Believe 

We discovered the potential of an ancient crop, the faba bean, that has been present in Finland since the 13th century. Our faba beans come from northern Finnish terrain, located at the northernmost point for faba bean cultivation in the world - 63°N. 

And then we did something unique, something that requires skill, something that requires understanding. With a specially tailored use of water, air, heat and time, in a process called germination, we natured the bean - slowly, carefully - so that it reaches its full potential, to a beanful of life. 

Brand tagline - Beanful of life

It is not just a humble bean. It has been awakened to something more: to the best of itself, to its full potential. It is now bursting with it. 

It is not just a tiny bean. It’s a handful of hope, of spring, of looking forward, to the best. So small. So powerful. So majestic. So natural. 

A bean full of life. 

 

 

Beanful of life.

Klijent / 

Viking Malt

 

Zadatak / 

Vizuelni Identitet, Strategija razvoja brenda, Art direkcija

Photo / 

Markku Lempinen
Elina Innanen

 

Godina / 

2020